QOOR

What is QOOR?

Qoor is an online platform for discovering restaurants. It offers functionalities such as search, advanced filtering options, the ability to find restaurants on a map, and making online reservations. The main goal behind creating the Qoor platform is to enable users to easily find their desired restaurant and reserve a table, all in one place.

My role in this project.

UX Researcher

What problems will QOOR solve for people?

Through observations, we identified that people often struggle to find the right restaurant and feel disappointed when there is no available seating upon arrival. Recognizing these issues, we began searching for solutions, which ultimately led to the creation of QOOR. With QOOR, people will be able to find restaurants that suit their tastes and even make reservations to ensure a smooth experience when they visit the venue.

Who have we considered as our primary target audience?

Before starting our research, we identified through our observations which audience's problems we would solve.

Target audience:

Individuals aged between 16-40

People who frequently visit restaurants

Those with an average or above-average monthly income

Both families and single individuals

Research process:

After identifying our target audience, we began researching other similar platforms in the market. First, we wanted to understand what these types of platforms offer to users. After examining these platforms, we formed initial impressions about our own platform and prepared to conduct research with people. We decided to conduct interviews and online surveys tailored to our target audience. As a design team, we divided into groups and started preparing questions relevant to our target audience, and then we gathered to discuss the questions, ensuring everything was in order before starting the interviews and surveys. Next, we identified individuals from our target audience for the research and conducted interviews with them. We also found relevant communities related to restaurants and sent them the online survey for completion. We collected and analyzed the results of the interviews and surveys with the team, identifying user feedback and problems. By categorizing these insights and issues, we sought solutions. Since we aimed to develop an MVP (Minimum Viable Product), we determined which problems needed to be addressed in the initial version.

Empathy map:

Say

When choosing a restaurant, I prefer ones that are quiet and comfortable, reasonably priced, with a variety of menu options, high service quality, and have outdoor seating.
I don't write feedback about restaurants, but it's important to me, and I read the feedback that others have written.
I visit the restaurant's app or website to look at the menu.
New places are very good when they first open but tend to worsen over time.
I use both national and international cuisines.
Some places do not display their addresses correctly.

Think

I wonder where else they have branches?
"What time does the place open and close?
How can I see the campaigns and discounts?
How can I find a place where children can have fun?
Is it close to a metro and bus stop?
How can I search and find a place to celebrate my birthday?

Do

When choosing a restaurant, I ask my friends and acquaintances, or I search on social media, mainly Instagram.
When traveling to a region, I choose restaurants by asking friends who live there or those who have been there before.
When going to any place with my family, I choose quiet locations by the sea where children can have fun.
Before going to the restaurant, I look at the menu on their page.
I choose a place with a suitable menu and prices.

Feel

I am concerned about cleanliness issues.
I am dissatisfied with the service at places in the city.
I feel uncomfortable when the tables in places are placed too close to each other.
I get annoyed when apps or websites require registration.

Problems identified through research:

People struggle to find restaurants that fit their budget.

People want to view the menus of restaurants in advance.

People have difficulty finding restaurants that are quiet, suitable for children, or have children's entertainment centers.

Sometimes, they struggle to find available seating when they visit a restaurant.

They face parking issues near restaurants.

Solutions corresponding to the problems:

Based on the feedback from users regarding budget and menu, we decided to include the restaurant menu within the platform. Prices will also be displayed in the menu. In the initial version, the menus will be collected by us and added to the platform. If the platform is successful, a partner side will be created, and the responsibility for adding all information about the service and restaurants will be delegated to the partner restaurants.

Since people search for restaurants in various categories, we will offer a comprehensive filtering functionality within the platform. This functionality will enable users to easily find the restaurants they want.

While we may not fully solve the problem of finding available seating by providing a call-to-reserve feature within the platform, we do offer users the chance to determine whether there are any available spots by calling the restaurant. In the next versions of the platform, after it has been handed over to partners, we plan to add an automatic reservation service.

Testing process:

After the prototype of the platform's initial version was completed, we determined which testing process would be most suitable for us as a team. To better understand user feedback, we decided to conduct in-person moderated usability testing. We tested the prototype with five individuals from our target audience and began discussing the results together. After reviewing the results, we decided to make a few minor adjustments based on user feedback.

What did we change?

We simplified the registration process, allowing users to log in using just their email address.

We made changes to the information hierarchy about restaurants since the original layout didn’t produce the desired results.

We made adjustments to the search section to make filtering more accessible.